ASHLEY STUART
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ErkWork

Erkwork is a start-up consultancy in Chicago, IL specializing in systematic solutions to COOs of large-scale non-profits. To initiate the brand, we talked about the background of the company as well as the future. I found it essential for the brand to be clean, clear, and concise with engaging colors and legible typography.

Successes

  • Provided multiple logo options and discussed each in depth, guiding the client through the process.
  • Created a brand guide to help the client easily apply the brand to various parts of the company, like websites and social media, within a start-up budget.

Duties

  • ​Proposal
  • Logo Design
  • Color Palette
  • Typography
  • Website Consulting
  • Delivery Scheduling
  • Contract Writing
  • Invoicing
  • Expectation Management
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Logo

As a new company, the brand is a fresh take on the client's vision. The gaps in the construction symbolize a supportive relationship between owner and client, each letter balanced and refined. Using a deep blue/gray provides a foundation, while the remaining brand colors contrast the color incredibly. Using all lowercase with a modern font creates an approachable feel for the company.

Other Options

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Application Options
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Color Palette Option
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Logo Guidelines
Created as a Freelance Designer at Ashley Stuart.
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  • About
  • Art
    • Collage
    • Illustration
    • Landscapes
  • Design
  • Fabrics
  • Sketchbook