Erkwork is a start-up consultancy in Chicago, IL specializing in systematic solutions to COOs of large-scale non-profits. To initiate the brand, we talked about the background of the company as well as the future. I found it essential for the brand to be clean, clear, and concise with engaging colors and legible typography.
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Logo
As a new company, the brand is a fresh take on the client's vision. The gaps in the construction symbolize a supportive relationship between owner and client, each letter balanced and refined. Using a deep blue/gray provides a foundation, while the remaining brand colors contrast the color incredibly. Using all lowercase with a modern font creates an approachable feel for the company.