Erkwork is a start-up consultancy in Chicago, IL specializing in systematic solutions to COOs of large-scale non-profits. To initiate the brand, we talked about the background of the company as well as the future. I found it essential for the brand to be clean, clear, and concise with engaging colors and legible typography.

Successes

• Provided multiple logo options and discussed each in depth, guiding the client through the process.
• Created a brand guide to help the client easily apply the brand to various parts of the company, like websites and social media, within a start-up budget.

Duties

• ​Proposal
• Logo Design
• Color Palette
• Typography
• Website Consulting
• Delivery Scheduling
• Contract Writing
• Invoicing
• Expectation Management

Logo

As a new company, the brand is a fresh take on the client's vision. The gaps in the construction symbolize a supportive relationship between owner and client, each letter balanced and refined. Using a deep blue/gray provides a foundation, while the remaining brand colors contrast the color incredibly. Using all lowercase with a modern font creates an approachable feel for the company.

Other Options

Application Options

Color Palette Option

Logo Guidelines

Created as a Freelance Designer at Ashley Stuart.