30th Anniversary Event
Lead designer in implementing an event theme throughout many forms. Adjusting the brand to fit the variety of pieces was a design feat. Some pieces were slightly larger than a business card while others spanned the entire stage; or, some were read in the hand while others directed people to the coat room. Each design required a shift in thinking about how the piece would be experienced and by whom. I worked closely with the design team, EMILY’s List, and the event planner to ensure consistency throughout the event.
Previously, I was selected lead designer in implementing the new EMILY’s List brand consistently across all print, digital, and event projects with their internal and external teams. This work created award-winning solutions for the American PAC.
Previously, I was selected lead designer in implementing the new EMILY’s List brand consistently across all print, digital, and event projects with their internal and external teams. This work created award-winning solutions for the American PAC.
Duties
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Successes
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Your visions for this [event] is what made it so amazing, and this thanks from Stephanie is just as much for you as it is for me:
'Let me say this first — Melanie, this is beautiful. I hope you are so proud of this work — I am just in awe of the elegance and energy of this program. The balance you found with the event colors and our colors is clear and perfect. The flow is so nice. I am grateful for your and your team's work on this — and I hope they are all proud.'"
Stephanie Schriock, President
From an email sent by Melanie Smith
Event Signage
Created as a Senior Designer at Project Design Company. Creative Director: Dan Banks; Designers: Cat McCarthy and Kerri Sarembock; Logo Design: PMG