EMILY's List 30th Anniversary

30th Anniversary Event

Overview

For the EMILY's List 30th Anniversary event, I partnered with a fellow designer to create the overall look, then managed the implementation seamlessly into a variety of products.

The products ranged from small pin cards to spanning the entire stage. Some pieces were opened by mail, while others directed people to the coat room. Each design required a shift in thinking about how, why, when, and where the piece would be experienced and by whom.

The event reached 43 million people worldwide and #EMILYsList30 and #IgniteChange was trending across social platforms in NYC and DC. The timeline design of the program's front cover was framed and gifted to the founder of EMILY’s List, Ellen Malcolm.

Duties

Invitation Suite
Event Program
Pin Cards
Table Numbers
Directional Signage (print)
Timeline Signage (print)
Advertising Signage (print)
Stage and Photo Backdrops (print and digital)

Project Details

Event Collateral

Cover and Two Sample Interiors of the 30th Anniversary Program

Cover and Two Sample Interiors of the National Conference Program

Invitation Suite

Invitation, RSVP and Envelopes

Sketches

Digital Mock-up

Your visions for this [event] is what made it so amazing, and this thanks from Stephanie is just as much for you as it is for me:

'Let me say this first — Melanie, this is beautiful. I hope you are so proud of this work — I am just in awe of the elegance and energy of this program. The balance you found with the event colors and our colors is clear and perfect. The flow is so nice. I am grateful for your and your team's work on this — and I hope they are all proud.'"

Stephanie Schriock, President
From an email sent by Melanie Smith