EMILY's List 30th Anniversary

30th Anniversary Event

Lead designer in implementing an event theme throughout many forms. Adjusting the brand to fit the variety of pieces was a design feat. Some pieces were slightly larger than a business card while others spanned the entire stage; or, some were read in the hand while others directed people to the coat room. Each design required a shift in thinking about how the piece would be experienced and by whom. I worked closely with the design team, EMILY’s List, and the event planner to ensure consistency throughout the event.

Previously, I was selected lead designer in implementing the new EMILY’s List brand consistently across all print, digital, and event projects with their internal and external teams. This work created award-winning solutions for the American PAC.

Duties

Invitation Suite
Event Program
Pin Cards
Table Numbers
Directional Signage (print)
Timeline Signage (print)
Advertising Signage (print)
Stage and Photo Backdrops (print and digital)

Successes

Timeline design was framed and gifted to the founder of EMILY’s List, Ellen Malcolm.
Succeeded under pressure of quick turn-around’s and time constraints.
Event reached 43 million people worldwide and was trending across social platforms in NYC and DC #EMILYsList30 and #IgniteChange.

Your visions for this [event] is what made it so amazing, and this thanks from Stephanie is just as much for you as it is for me:

'Let me say this first — Melanie, this is beautiful. I hope you are so proud of this work — I am just in awe of the elegance and energy of this program. The balance you found with the event colors and our colors is clear and perfect. The flow is so nice. I am grateful for your and your team's work on this — and I hope they are all proud.'"

Stephanie Schriock, President
From an email sent by Melanie Smith