Business and Creative Management
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Overview
In April 2020, I founded an online shop featuring my artwork. Alongside creating the products, I managed the business, branding, copywriting, social media, and customer service.
Lockdowns in the UK prevented my opening collection from showing. My response was the creation of a successful virtual exhibition. I wrote a press release to various publications in the USA and UK about my virtual exhibition. This resulted in a cover and feature of the Dayton Daily News, as well as coverage in three additional publications. I also used social media, namely Instagram, for promotional use. Creating a social media strategy, I created content using both videography and photography to enhance my outreach. Lastly, I managed a blog called The Collector to share studio news with subscribers, as well as sales, new pieces, and tips in watercolor. |
Duties
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Online Shop: Customer Experience
Online Storefront
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Product Detail
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Checkout Page
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Painting Shipped to Collector
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Virtual Exhibition: Design and Development
Print Collateral: Design & Production
Cross Hatch Pattern for Business Card
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Gifted Art with Each Purchase
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Certificate of Authenticity
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Caring for Your Watercolor
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PR Media Kit: Copywriting & Management
Artist Bio
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Marketing: Testing & AnalysisPerformed a market analysis via Instagram and Facebook polls to determine my demographics and informed my advertising.
Marketing Questionnaire Answers
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Shipping: Pricing & Profile ManagementI researched the shipping availability to allow collectors to purchase from anywhere in the world. This is an example of the excel sheet formulated to calculate shipping profiles according to USPS and Royal Mail services to nearly every country.
 Formulated Shipping Excel Doc
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Email Marketing: Design & Copywriting
Photography/Videography
Product Photography
Studio Photography
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Fabric Design
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Social Media: Strategy, Design & Management
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