Logo Design & Color Palette
10 King's Bench Walk is a law firm in London specialized in working with a number of core practice areas. I was approached by a law member to create a new brand. The solution encompasses the people, the focus, and the skill and knowledge of these core areas coming together. On the business side of things, I was in charge of developing a design proposal that showcased an a la carte menu of services to fit the client's budget, a proposed delivery schedule, contract writing and management, expectation management, customer service, invoicing, client meetings, website developer meetings, and follow-up consultancy.
Previously a single-color line of text, the logo showed the full name of 10 King’s Bench Walk. I opted the company shorten the name as their clientele knew them by the abbreviation. Demonstrated areas within the website where issues occurred and offered solutions to the developer.
I developed a number of options for the client, each representing what was desired in different styles. 10 KBW was taken by the cyclical graphic icon that was created by overlapping circles. The palette was created by combining pre-selected colors that correlate to the colors used to differentiate the services offered. At the end of the project, 10 KBW requested the number 10 be placed within the icon, as seen in the website mock-up. To help the implementation for the new brand, I created a guideline to show the color palette and applications.