10 King's Bench Walk Brand Refresh

10 King's Bench Walk touched base with me regarding a brand refresh. A well-known law firm in London, some nod to tradition must be kept however the client wanted a more modern approach to the type as well as showing an integration of their core areas. I wanted the logo to convey an easy-to-approach, professional team that can easily adapt to any media placed. The palette was created to give a sub-brand to each core area.

Logo Colors and Gradients

Website Adaptation of New Logo

Sketches

Extended Color Palette