SDFCU

Email Campaigns and Brochure

Overview

I designed a series of four responsive emails and developed the HTML/CSS to be sent via Constant Contact. The emails were part of a larger marketing campaign for the State Department Federal Credit Union (SDFCU).

Integrating their brand with a friendly, practical, and informative layout and visual tone, the campaign captures audiences with a large-scale image, typographic hierarchy, and iconography. Campaign was one of the most successful to date and is used as a base for future campaigns.

Due to the success of the emails, I was lead designer in a number of other SDFCU projects, including an in-house benefits brochure which caught the attention of the CEO.

Duties

Email Layout and Design
HTML/CSS Responsive Coding
Testing
Image Research
Icon Design
Brochure Design

First off, I wanted to let you know our benefits brochure is all the rage over here. I've received a lot of compliments and our CEO was impressed! I'm putting a few in the mail to Project DC for you to have. Thank you so much!!! So because you rock — I have a new project. [Onboarding emails]"

Carrie Shaffer, Marketing Manager

Created as a Senior Designer at Project Design Company. Creative Director: Dan Banks