Overview
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Launched a direct-to-collector art brand from the ground up starting with a cohesive identity, developing an e-commerce experience, and creating marketing initiatives to reach an international audience with zero existing infrastructure. Resulted in a profitable business in its first year of operation, with work reaching collectors internationally, full-circle success for the business.
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Developed and managed every layer of the brand: visual identity, website design and development, product photography, email and social strategy, and press outreach, while also managing the full commercial operation (custom framing, worldwide shipping, gallery submissions, and client relationships).
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UX E-Commerce Website
Strategized customer flow for ease of browsing and purchasing.
1. Online Storefront:
Created categories of artworks and products for browsing. |
2. Product Detail
Photographed different views of products and wrote descriptions and details for each product. |
3. Checkout Page
Built the shipping cost per location to offer worldwide shipping and wrote shipping information and return policies. |
4. Painting Shipped to Collector
Sourced eco-friendly and protective packaging while keeping artwork integrity. |
Virtual Exhibition Design
Designed and developed an interactive virtual exhibition when the pandemic shutdown the physical space planned for exhibition.
Print Collateral
Cross Hatch Pattern for Business Card
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Gifted Art with Each Purchase
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Certificate of Authenticity
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Caring for Your Watercolor
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Public Relations
Researched and provided copywriting for publications in the US and UK to disseminate information about the virtual exhibition and new artworks. Resulted in an increase in sales and notoriety.
Artist Bio
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Email Marketing
Wrote and designed a monthly newsletter called The Collector that illustrated how to hang artwork, self-care, new products, and how-to videos.
Header Image from Email
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Custom Infographics
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Content Development & Photography
Strategized and designed content for social media as a means of advertising. Researched and developed ads for Instagram and Facebook based on demographics of past buyers and data of projected future buyers. Solely responsible for all video and photo creation.
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Studio Photography
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