The Common Law Chambers
REBRAND, GUIDELINES & WEBSITE DESIGN
10 KBW approached me to recreate their branding. The law firm works with a number of different people from all backgrounds with varying degrees of issues, so the logo needed to encompass the people, the focus, and the skill and knowledge coming together. Previously, the logo showed the full name of 10 King's Bench Walk, however I opted we shorten as their clientele knew them by the abbreviation foremost.
A Look at the Process
I developed a number of options for the client, each representing what was desired in different styles. 10 KBW was taken by the cyclical graphic icon that was created by overlapping circles. The palette was created by combining pre-selected colors that correlate to the colors used to differentiate the services offered. At the end of the project, 10 KBW requested the number 10 be placed within the icon, as seen in the website mock-up. To help the implementation for the new brand, I created a guideline to show the color palette and applications.
The original website had issues with desktop versus mobile, confusion in the user experience, and lacked design. I demonstrated where the issues lay, developed a could-be solution for their newly branded website, with new imagery and color palettes, smart design and user experience. After consulting with 10 KBW on each of these, I helped 10 KBW and their website developer navigate this portion of the rebrand. The 10 KBW team were thrilled and have completed the website using their developer.
A Look at the Business
On the business side of things, I was in charge of developing a design proposal that showcased an a la carte menu of services to fit the client's budget, a proposed delivery schedule, contract writing and management, expectation management, customer service, invoicing, client meetings, website developer meetings, and follow-up consultancy.
Created as a Freelance Designer at Ashley Stuart.