Onboarding Email Campaign Series

Designed and developed a responsive email campaign for the State Department Federal Credit Union (SDFCU). Integrating their brand with a friendly, practical, and informative layout and visual tone, the campaign captures audiences with a large-scale image, iconography, responsive design for mobile users. Developed and tested for Constant Contact release. Campaign was one of the most successful to date and is used as a base  for future campaigns.

Successes

• Became one of the companies most successful email campaigns to date.
• Coded with HTML and CSS for a mobile-first application.
• I became the lead designer for the client and created additional email campaigns, the benefits brochure, and more.
  

Duties 

• Email Layout and Design
• HTML/CSS Responsive Coding
• Testing
• Image Research
• Icon Design

Created as a Senior Designer at Project Design Company. Creative Director: Dan Banks

First off, I wanted to let you know our benefits brochure is all the rage over here. I've received a lot of compliments and our CEO was impressed! I'm putting a few in the mail to Project DC for you to have. Thank you so much!!! So because you rock — I have a new project. [Onboarding emails]"

Carrie Shaffer, Marketing Manager