Franklin Court

Franklin Court had recently updated the building to a higher standard and wanted to showcase all amenities to potential and current lease-holders. Created a re-freshed brand to modernize the logo slightly while still retaining the foundation of the known brand. A new website showcasing amenities within as well as outside the building was essential, but also integrated an interactive floor plan and 360˚ view section for potential lease-holders to view the property virtually.

Successes

Created a robust website solution that the client still uses today.
Integrated the branding with the building updates.
Worked closely with the marketing manager, building manager, and web developer.
Learned methods of directing photoshoots.

Duties

Logo Re-fresh
Brand Guidelines
Stationery
Website Architecture
Website Design
SEO Strategy and Implementation
Website Content Flow
Photo shoot Assistant
Teamwork with Developer
Marketing Materials

Website

The website design was inspired by the architecture of the building. The Marketing Manager of Lincoln Properties wanted to drive more traffic to the site. I suggested SEO integration and became the lead strategist on the SEO research, analysis, and implementation.

Website Architecture

Interactive Floor Space Availability

360˚ Tour

Visit Site

I am thrilled with it!! Thank you so much!"

Erin Jones, Marketing Manager

Logo Re-fresh

In an effort to modernize the Franklin Court brand, I refreshed their logo, created a brand guidelines and stationery suite, designed a custom CMS website with SEO, and assisted Creative Director in photography direction.

Logo Refresh

Photography

Franklin Court had recently had building renovations completed. I assisted the Creative Director during a photo shoot. The new modern furnishings and updates were sleek, but to show the grand scale of everything we determined a need for people within the photo to show the space appropriately.

Photography

Created as a Senior Designer at Project Design Company. Creative Director: Dan Banks