UX E-Commerce Website

Strategized customer flow for ease of browsing and purchasing.

1. Online Storefront:
Created categories of artworks and products for browsing.

2. Product Detail
Photographed different views of products and wrote descriptions and details for each product.

3. Checkout Page
Built the shipping cost per location to offer worldwide shipping and wrote shipping information and return policies.

4. Painting Shipped to Collector
Sourced eco-friendly and protective packaging while keeping artwork integrity.

Virtual Exhibition Design

Designed and developed an interactive virtual exhibition when the pandemic shutdown the physical space planned for exhibition.
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Print Collateral

Cross Hatch Pattern for Business Card

Gifted Art with Each Purchase

Certificate of Authenticity

Caring for Your Watercolor

Public Relations

Researched and provided copywriting for publications in the US and UK to disseminate information about the virtual exhibition and new artworks. Resulted in an increase in sales and notoriety.
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Artist Bio

Email Marketing

Wrote and designed a monthly newsletter called The Collector that illustrated how to hang artwork, self-care, new products, and how-to videos.

Header Image from Email

Custom Infographics

Content Development & Photography

Strategized and designed content for social media as a means of advertising. Researched and developed ads for Instagram and Facebook based on demographics of past buyers and data of projected future buyers. Solely responsible for all video and photo creation.
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Studio Photography