10 King's Bench Walk is a law firm in London specialized in working with a number of  core practice areas. I was approached by a law member to create a new brand. The solution encompasses the people, the focus, and the skill and knowledge of these core areas coming together. ​On the business side of things, I was in charge of developing a design proposal that showcased an a la carte menu of services to fit the client's budget, a proposed delivery schedule, contract writing and management, expectation management, customer service, invoicing, client meetings, website developer meetings, and follow-up consultancy.

Successes

• Worked with the client on a number of options and managed expectations, guiding client to a choice.
• Each core area has an associated color and each color is within the spiral design of the logo. Can easily be applied throughout the company's identity.
• Discussed application of the brand with the website developer.

Duties

• ​Proposal
• Logo Design
• Color Palette
• Brand Guide
• Website Design and Consulting
• Delivery Scheduling
• Contract Writing
• Invoicing
• Expectation Management

Logo

Previously a single-color line of text, the logo showed the full name of  10 King’s Bench Walk. I opted the company shorten the name as their clientele knew them by the abbreviation. Demonstrated areas within the website  where issues occurred and offered solutions to the developer.

I developed a number of options for the client, each representing what was desired in different styles. 10 KBW was taken by the cyclical graphic icon that was created by overlapping circles. The palette was created by combining pre-selected colors that correlate to the colors used to differentiate the services offered. At the end of the project, 10 KBW requested the number 10 be placed within the icon, as seen in the website mock-up. To help the implementation for the new brand, I created a guideline to show the color palette and applications. ​​

A Look at the Process

A page from the sketchbook

Guidelines Sample

Guidelines Sample

Website Consultation

The original website had issues with desktop versus mobile, confusion in the user experience, and lacked design. I demonstrated where the issues lay, developed a could-be solution for their newly branded website, with new imagery and color palettes, smart design and user experience. After consulting with 10 KBW on each of these, I helped 10 KBW and their website developer navigate this portion of the rebrand. The 10 KBW team were thrilled and have completed the website using their developer.

Created as a Freelance Designer at Ashley Stuart.